Marketing
FreeDigital Marketing Foundations
Learn how online marketing actually works — audiences, funnels, content, and the main channels, in plain language.
Beginner · 13 lessons · 7 hours · English + Urdu
Marketing
SEO & Social Media Marketing
This course teaches the two skills that bring free, long-term traffic: search engine optimisation and social media content. You will learn how Google ranks pages, how to find the words real customers search for, and how to plan social posts that support the same goals instead of random posting. Each lesson ends with a small action you can apply to a real page or profile. It follows the Digital Marketing Foundations course in this roadmap.
Beginner · 12 lessons · 8 hours · English · Part of the Digital Marketing Roadmap
What you will learn
- Explain how Google search and rankings work
- Find keywords your customers actually search for
- Optimise a page title, description, and headings for SEO
- Plan a week of social media content with a clear purpose
- Write captions and hooks that earn attention honestly
- Check basic results with free tools like Search Console
Curriculum
Module 1: SEO Essentials
- How Google Search Works and Why Sites RankFree preview12 min
- Keyword Research with Free Tools13 min
- On-Page SEO: Titles, Headings and Content13 min
- Module Quiz: SEO EssentialsQuiz
Module 2: Social Media Content that Works
- Choosing Platforms: Facebook, Instagram, YouTube, TikTok11 min
- Writing Hooks and Captions People Stop For11 min
- Planning a Week of Content in One Sitting12 min
- Module Quiz: Social Media ContentQuiz
Module 3: Measuring and Improving
- Google Search Console for Beginners12 min
- Reading Social Media Insights Without the Jargon11 min
- Reading: SEO Mistakes that Waste Beginners' Time7 min
- Module Quiz: Measuring and ImprovingQuiz
Project: Optimise One Web Page and Plan a Week of Social Posts — you finish this course by building it, not just by watching.
Requirements
- Digital marketing basics (the Foundations course or equivalent)
- A website, page, or social profile to practise on (optional)
- A free Google account
Frequently asked questions
Is SEO & Social Media Marketing really free?
Yes. This course is free and open. Its lessons use public learning videos with FUTEAC summaries, tasks and quizzes. An optional verified certificate is available after completion.
Do I get a certificate?
You receive a completion record when you finish the course and pass its quizzes. A verifiable certificate with a public verification link is available as an optional upgrade.
What do I need before starting?
Check the Requirements section on this page. If a course builds on an earlier one, we say so there — and the roadmap shows you the right order.