Marketing
FreeSEO & Social Media Marketing
Get found on Google and grow on social media — practical SEO and content skills for Facebook, Instagram, and YouTube.
Beginner · 12 lessons · 8 hours · English
Marketing
Digital Marketing Foundations
Before running ads or chasing followers, you need to understand the system underneath digital marketing. This course explains how businesses attract attention online, turn visitors into customers, and measure whether any of it worked. You will map a real marketing funnel, study how content, search, social media, and email fit together, and plan a simple campaign for a real or imaginary business. No marketing background is needed.
Beginner · 13 lessons · 7 hours · English + Urdu · Part of the Digital Marketing Roadmap
What you will learn
- Explain how digital marketing makes a business money
- Identify a target audience and write a simple customer profile
- Map the marketing funnel from awareness to purchase
- Choose the right channels for a goal and budget
- Plan a basic content calendar for one month
- Read basic marketing numbers: reach, clicks, and conversions
Curriculum
Module 1: Marketing Basics That Actually Matter
- What Digital Marketing Is and How It EarnsFree preview10 min
- Knowing Your Audience: Customer Profiles11 min
- The Marketing Funnel, Explained with Examples12 min
- Module Quiz: Marketing BasicsQuiz
Module 2: The Main Channels
- Content Marketing: Posts, Blogs and Videos12 min
- Social Media, Search and Paid Ads: An Overview12 min
- Email and WhatsApp Marketing Basics11 min
- Module Quiz: Marketing ChannelsQuiz
Module 3: Planning and Measuring a Campaign
- Setting a Goal and a Realistic Budget10 min
- Building a One-Month Content Calendar12 min
- Reading Results: The Few Numbers that Matter11 min
- Reading: Free Tools Every Beginner Marketer Should Know6 min
- Module Quiz: Planning and MeasuringQuiz
Project: Create a One-Month Marketing Plan for a Small Business — you finish this course by building it, not just by watching.
Requirements
- No marketing experience required
- Basic computer and smartphone use
- A business idea or example business to practise on (optional)
Frequently asked questions
Is Digital Marketing Foundations really free?
Yes. This course is free and open. Its lessons use public learning videos with FUTEAC summaries, tasks and quizzes. An optional verified certificate is available after completion.
Do I get a certificate?
You receive a completion record when you finish the course and pass its quizzes. A verifiable certificate with a public verification link is available as an optional upgrade.
What do I need before starting?
Check the Requirements section on this page. If a course builds on an earlier one, we say so there — and the roadmap shows you the right order.